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Technology Entrepreneurship: Bringing Innovation to the Marketplace

Author: Dr Natasha Evers; James Cunningham; Thomas Hoholm |

7,067.00

Bringing Innovation to the Marketplace

Additional information

Weight 1 kg
Dimensions 47.5 × 37 × 1 cm
ISBN

9781352011173

Format

Paperback, Softback

Publishing Date

12-Dec-20

SKU: TMP_PUB_2382 Category: Tag: Product ID: 25501

Description

This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.

New to this edition:

-All chapters updated to reflect the evolution of theory and practice in the field
-New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.

Table of Contents

PART I TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION
1. Policy and environmental conditions for technology entrepreneurship
2. Technology entrepreneurs and new technology ventures
3. Technology transfer from universities
PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION.
4. Innovation and diffusion of technology in products and services
5. Intellectual Property and Routes to Commercialisation
6. Business modelling: value creation in lean start-ups
PART III MARKET OPPORTUNITY AND STRATEGY
7. Market Validation and Analysis
8. The Marketing Strategy
9. The Business Plan and Pitching
PART IV GROWING AND MANAGING THE NEW VENTURE
10. Developing teams and building the organisation
11. International Entrepreneurship
12. Funding and Financing New Ventures.