Description

This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online. Crucially, the book also asks how the industry might move forward.
With contributions from sport studies researchers across the world, the book offers commentaries, cases, and informed analysis across a wide range of topics and practical areas within sport business and management, from crisis communication and marketing to event management and finance. While Covid-19 will inevitably cast a long shadow over sport for years to come, and although the situation is fast-evolving and the future is uncertain, this book offers some important early perspectives and reflections that will inform debate and influence policy and practice.
A timely addition to the body of knowledge regarding the pandemic, this is an important resource for researchers, students, practitioners, the media, policy-makers, and anybody who cares about the future of sport.
 
Table of Contents
1          Overview of Perspectives on a Global Pandemic’s Impact on the Sport Industry
             Paul M. Pedersen, Brody J. Ruihley and Bo Li
 Part I: Managerial Reflections
2          The Role of Advocacy, Coping, and Communication for Athletic Administrators in the Midst of the Covid-19 Crisis
            Tomika Ferguson, Maggie Brocklebank, Marra Hvozdovic and Vanessa Moore
 3          Athletic Recruiting During Covid-19: The Paradox of Recruiting While on Pause
            Karlee A. Posteher
4          Environmental Change, the Sport Industry, and Covid-19
            Stavros Triantafyllidis
 5          The Impact of Covid-19 on Security at Sporting Events: Preventing the Biological Bomb
            Austin Duckworth, Jörg Krieger and Thomas M. Hunt
6          Covid-19 and Korean Professional Sport: Understanding the Administrative Side of League Management During the Global Pandemic
            Juha Yoon
7          New Zealand Tennis’s Match Point Moment: The Covid-19 Conundrum
            Trish Bradbury and Chris Galloway
 Part II: Marketing and Communication Perspectives
 8          Diminishing the Distance During Social Distancing: An Exploration of Australian sport Organisations’ Usage of Social Live Streaming Services Throughout Covid-19
            Sarah Wymer, Ashleigh-Jane Thompson and Andrew Martin
9          The Impact of Covid-19 on Sport Sponsorship: The Views of Industry Professionals
            Norm O’Reilly and Gashaw Abeza
10        The Impact of Covid-19 on Sport Consumers: A Shift in Consumption
Jason M. Simmons, Mark A. Slavich and Peyton J. Stensland
11        Covering a Sporting League Without Games: Media Framing Around Covid-19 and the Australian Football League
Olan Kees Martin Scott, Adam T. Pappas, Alex J. Stoikos, Paul R. Morra and Patrick Reid
12        British and American Media Framing of Online Sim Racing During Covid-19
            Timothy Robeers and Lindsay Caroline Sharp
Part III: Governance During the Pandemic
13        The Effect of Covid-19 on Hong Kong Sports
            Siu Yin Cheung and Jennifer Y. Mak
14        Covid-19 and the Chinese Super League: Managing the World’s Most Popular Sport in a Time of Global Crisis
            Jingxian (Cecilia) Zhang, Bo Li and Brody J. Ruihley
15        Team Peru Olympic Decision-Making During COVID-19
Michael M. Goldman, Raul A. Rosales Zavaleta, Gustavo A. San Martin Castillo and Shaun Rea
16        Bailouts and Tax Breaks: Slovenian Olympic Committee’s Communication During Covid-19
            Simon Ličen
17        Tennis Players’ Responses to Covid-19 and the Global Pandemic’s Impact on Professional Tennis Governance
            Kelsey Slater and Jim Watkins
18        Critical Reflections on the Future of Global Sport Governance in a Post Covid-19 World: Levelling the Field
            John Sugden and Jack Sugden
Part IV: Spectatorial and Participatory Aspects
19        Scottish Golf and Covid-19
            Fiona Skillen
20        Covid-19’s Impact on a Sports League: The XFL and the Progression of Sport Betting
            Rocco P. Porreca
21        Pandemic Mitigation and Communication Strategies During Local Sports Tournaments in Japan
            Fred Ariel Hernandez
22        The Mass Mobilization of Polish Football Fans in the Face of Covid-19: Duties of the Heart
            Michał Mazurkiewicz
23        Covid-19 and the Mobilization of Ultras in Croatia: From Hooligans to Community Heroes and Back?
            Benjamin Perasović, Marko Mustapić, Dino Vukušić and Andrej Ivan Nuredinović
24        Changing Landscape of Civic Engagement of Fans: Understanding the Ramifications of Covid-19 and the Absence of Face-to-Face Interaction in European Football
            Alex Gang
Part V: Sociological and Psychological Reflections
25        The Deprivation of Live Sports Broadcasts During Covid-19: Israeli Sports Fans During the Global Pandemic
            Ilan Tamir
26        Covid-19 in Indigenous Communities: Five Protective Factors of “Exercising” Sovereignty
            Kelsey Leonard, Natalie Welch and Alisse Ali-Joseph
27        The Influence of Sport on the Public’s Recognition of a Global Pandemic: Time to Get Real
            Zack P. Pedersen and Antonio S. Williams
28        Potential Benefits of Covid-19 Transition for Athletes: Unintended Consequences
            Theoklitos Karipidis and Jesse A. Steinfeldt
29        Patient Zero: Covid-19 and Rudy Gobert’s Reputational Crisis
            Braden Hale Bagley
30        From Positive Momentum to Economic Turmoil: The Influence of the Covid-19 Pandemic on Women’s Professional Football/Soccer in Denmark
            Kenneth Cortsen